MARKET RESEARCH
PROGRAM OVERVIEW
The Stupid Cancer Survey is an ongoing market research study to more effectively determine exactly *who* young adults affected by cancer are and how they distinguish themselves and differentiate from the non-survivor population of consumers in their 20s and 30s.
For young adults, life with, through and beyond cancer is daunting and presents age-specific (and not necessarily disease-specific) physical, emotional, social, economic and financial burdens. The goal of the project is to better understand their attitudes and behaviors with the understanding that cancer survivorship is a lifestyle.
The initial results of this report are available upon request.
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